Wednesday, April 28, 2010
Bumper 2 Bumper Media & Peace Point Entertainment Group Partner With Metranome To Launch First Mobile Travel Guides For Bump! TV Travel Series
Available Now for BlackBerry and iPhone, Bump! TV Mobile Travel Guides for Gay & Lesbian Travelers Offer the Latest Information on Popular Gay-Friendly Restaurants, Hotels, Clubs and More Across 12 Global DestinationsWATERLOO, Ontario - April 28, 2010 - Metranome Inc., a leading mobile media solutions company, and Bumper 2 Bumper Media and Peace Point Entertainment Group, top Canadian entertainment production companies, have announced the availability of Bump! TV’s first gay and lesbian mobile Travel Guides for BlackBerry and iPhone users. Bump!, a popular global TV series now in its fourth season, explores exciting gay-friendly travel destinations. The 12 Travel Guides available now include: Montreal, Miami, Berlin, Paris, Antwerp, Barcelona, Mykonos, Puerto Vallarta, Buenos Aires, Rio de Janeiro and Sydney, with more to come.
“Our mobile strategy is an important brand extension for Bump! that strategically leverages our TV content, creates a new revenue stream, and further showcases our unique travel expertise,” said Les Tomlin, President, Bumper 2 Bumper Media Inc. “Offering a variety of mobile Travel Guides is the smartest way for us to stay connected and interact with our audience. Now Bump! can conveniently be with them everywhere they go.”
“Entertainment production companies are quickly seeing the additional monetization potential that mobile apps can offer to their successful franchises,” said David Kruis, president & CEO, Metranome. “Mobile apps developed on Metranome’s platform offer extensive brand customization and a cost-effective way for independent production companies to enter the mobile marketplace, and even expand their show’s discovery, by having an app store presence.”
Bump! Travel Guide App Highlights
The Travel Guide apps include the latest listings, reviews, photographs and video clips of the most popular hotels, restaurants, attractions, clubs and more to help travelers quickly and effectively enjoy their holiday or business trip. Many listings feature photos and video clips as seen on Bump! Price: $2.99 (USD). Features include:GPS-enabled directory listings to easily get where you want to go