Wednesday, March 10, 2010
MobilizeMe Selects Metranome to Launch Mobile Video Application
DALLAS, Texas / WATERLOO, Ontario March 10th, 2010 - Political and public affairs communications firm MobilizeMe, LLC (www.MobilizeMe.tv), has selected Metranome (www.metranome.net), a leading mobile application platform company, to launch its new BigRight TV interactive mobile video application, delivering high quality video programming directly to users of iPhone, BlackBerry and iPod touch Smartphones.
"In a world where knowledge is power, BigRight TV will give millions of conservatives the power to be educated, engaged and empowered to shape the direction of our nation," said Allison Griffin, co-founder of BigRight TV. "Metranome's robust platform was a clear choice to enable BigRight TV to become the 'new door-to-door' to mobilize voters in this election year."
After BigRight's recent debut at the Conservative Political Action Conference (CPAC), the free mobile video app is now available for download, with launch-week appearances by such influential voices as Michael Steele, Ed Gillespie, Stephen Baldwin, Kevin McCullough, Janine Turner, Judge Andrew Napolitano, Andrea Tantaros and Hannah Giles. BlackBerry and iPhone users can access download links for the BigRight TV application at www.BigRight.tv
"Mobile applications have become an efficient way of reaching and connecting with audiences through personally relevant and timely content," said David Kruis, CEO of Metranome. "We understand the needs of brands and content owners and our platform has allowed MobilizeMe to easily create smartphone applications tailored to their specific requirements. The BigRight TV app is a great example of what can be created with Metranome's platform."
BigRight TV combines compelling content with Metranome's patent-pending technology to deliver high quality video programming directly to mobile devices like the iPhone, iPod touch and BlackBerry. The app also will be available for Google's Android platform in the coming weeks.
"Metranome has shown great expertise in delivering engaging applications on popular smartphone brands," said BigRight TV Co-Founder Scott Wilson, noting the interactive features of the app, including social media links and click-through capabilities for ads and calls to action. "With this app, smart and savvy citizens can tune in and take action right through their phone anytime and anywhere they want."