Monday, November 09, 2009
Metranome Launches Mobile Video Applications for Top Rated Television Series
Waterloo, Canada – November 9th, 2009 – Metranome is pleased to announce the launch of Sanctuary and Beyond: Mobile, a smartphone application that compliments the airing of Sanctuary, a top rated science fiction television series. Produced by Tricon Films & Television, Sanctuary is now in its second season and is currently airing on Syfy in the United States, ITV4 in the United Kingdom and SPACE in Canada. The mobile application, built on Metranome's award-winning platform, delivers new video content each week after the show’s television airing. This exclusive behind-the-scenes content is only available in the mobile application and immerses fans in the world of the creative and technical wizards who create Sanctuary. In a groundbreaking multi-platform collaboration, the content will also contain secret codes that unlock hidden areas on sanctuaryandbeyond.com, the interactive web game created by Xenophile Media for Sanctuary’s second season.
Metranome's CEO David Kruis said, "Our work on Sanctuary is proving that mobile applications have become an excellent way of connecting with viewers when they are away from the television or computer. Through this collaboration with Tricon and Xenophile, we have set a new precedent for tightly integrated multi-platform entertainment."
Sanctuary and Beyond: Mobile has launched in the US, UK, and Canada. The applications are available for iPhone and iPod touch from the iTunes App Store, and for BlackBerry from BlackBerry App World.
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