Friday, October 02, 2009
PostRankô Announces Availability of Blog Ranking APIs
Waterloo, Ontario, Canada – October 2, 2009 – PostRank Inc., developers of the groundbreaking service (http://www.postrank.com/) that uses audience engagement to filter and rank online content, is excited to announce the availability of three new Data Services APIs to augment its existing collection of commercial APIs (http://data.postrank.com).
The three new APIs, previously in private beta, provide Feed Engagement, Feed Ranking and Engagement Metrics data for a variety of potential applications. An overview of the PostRank Data Services can be found at: http://data.postrank.com/api_mining.html.
"We have been approached by a wide variety of customers with different and compelling applications for our data," said Carol Leaman, CEO. "From advertisers who are trying to target highly engaged and loyal audiences instead of just sites with pageviews. To PR firms doing blogger outreach who need to know in real-time who the most influential bloggers in a topic area are. To bloggers/publishers who want to know how their engagement ranks against the competition. To media sites who produce dynamic lists of the most influential authors in a topic area. To news aggregators who are trying to deliver the news that matters – the number of ways in which social engagement can be used to provide more relevant and real-time information is staggering."
"Our goal at PostRank has always been to collect and make sense of audience reaction to, and interaction with, content on the web," said Ilya Grigorik, Founder and CTO. Understanding social media-driven engagement and how to effectively use it is one of the most important conversations happening in the world of social media and marketing today," he added. "We are extremely fortunate to have recognized this early on and we are now leveraging it for our customers in very compelling ways."