Company Logo Wednesday, July 22, 2009

Metranome and GONG Partner for Branded Mobile Video Applications

Apps for iPhone and iPod touch to deliver free and paid content

Waterloo, Canada and London, UK - July 22nd, 2009 - Metranome, a leading provider of mobile video solutions, and GONG Media, an international new-media Anime network, today announced a partnership to bring to market GONG mobile video applications built on Metranome’s Poptiq Powered platform. The free GONGApp® for iPhone and iPod touch will deliver ad-supported clips selected from GONG’s extensive library of anime content. Metranome and GONG will also launch premium content services that allow viewers to purchase and watch complete anime series on their phone. The GONGApp® is available today in over 20 countries through the Apple App Store.

Poptiq Powered gives content owners a potent new way to reach mobile viewers with fully branded and richly featured mobile video applications. Poptiq Powered applications offer a superior user experience compared to mobile video websites or streaming applications while also encouraging the viral spreading of content through social networking and sharing features.

GONG is the only on-demand Anime channel Available Anywhere, Anytime, on any screen, across Europe and North America. Available in two languages, the GONG mobile applications will run short clips, previews, and trailers from GONG’s key titles including Ikki Tousen, Special A, BusGamer, Tailenders, Cosmo Warrior Zero, Karekano, and Utena. From the application, viewers will have the option to purchase full Anime series with a single click. The series will download directly to the phone, where it will be ready for anytime, on-the-go Anime entertainment.

"Anime content is a great match for mobile video, as the audience overlaps well with the smartphone demographic," said David Kruis, CEO of Metranome. "GONG's brand resonates with Anime fans globally, so we are thrilled to be working with them. Our Poptiq Powered platform offers content brands such as GONG the opportunity to directly reach their audience on their own terms and under their own brand."

"Through this international deal with Metranome, we are able to deliver programs directly to GONG fans wherever they are. This is a major step in GONG Media's strategy to build a global new-media Anime network across Europe and North America," said André de Semlyen, President and CEO of GONG Media.

About Metranome
Metranome is a leading provider of mobile video solutions for consumers, brands, and content producers. Founded in 2007, Metranome’s Poptiq Powered mobile video application platform was released in 2009, supporting major content creators and publishers in their efforts to connect with and engage mobile users.
For more information, visit: www.metranome.net

About GONG
GONG, the first exclusive cutting edge Japanese animation network, is the only on-demand Anime channel available Anywhere, Anytime, on any screen (TV, Mobile, and Internet) across Europe and North America. GONG provides the highest quality Anime programming from Japan’s top producers. GONG is available through cable, VoD, web video, and mobile from top networks including SFR, Orange, Bouygues, AT&T, Joost, Babelgum, and Hulu.
For more information, visit: www.gonganime.com

linkback: http://www.metranome.net/press_release_090722.php

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