Thursday, April 02, 2009
Sportsnet goes interactive with the Blue Jays in 2009
The successful Game-In-The-Game feature from the NHL broadcasts moves to baseball
TORONTO (April 2, 2009) – Rogers Sportsnet and LiveHive Systems are pleased to announce the introduction of an interactive entertainment platform during Sportsnet’s Blue Jay broadcasts.
Sportsnet’s NanoGaming-powered offering, named Game in the Game will debut during the Jays’ home opener on Monday, April 6 at 7 p.m. (ET)/4 pm (PT). It will be available during 100 of the Blue Jay games offered on Rogers Sportsnet during the 2009 season.
Sportsnet is the main destination for Toronto Blue Jays baseball with 124 regular season games, all in High Definition. Viewers have an opportunity to play while watching the game live on Rogers Sportsnet, and logging on to www.sportsnet.ca/baseballgame.
Game in the Game brings interactivity to selected televised Toronto Blue Jay games. Fans are able to make such predictions as “Who will score first?” or “Will the runner try to steal second base on this pitch?” In addition, fans are able to chat with other Blue Jay fans, and create groups with their friends in order to establish mini-competitions amongst themselves.
Participants compete against each other for points, prizes, and a position on the leaderboard, and are eligible for prizes, including HDTV’s and prize packs.
About LiveHive Systems Inc.
About Rogers Sportsnet
Sportsnet features eight channels – Sportsnet Ontario, Sportsnet Ontario HD, Sportsnet East (Atlantic Provinces and Quebec), Sportsnet East HD, Sportsnet West (Manitoba, Saskatchewan, Alberta, Northwest Territories and the Nunavut), Sportsnet West HD, Sportsnet Pacific (British Columbia and the Yukon Territories) and Sportsnet Pacific HD.
Founded in 1998, Rogers Sportsnet has been owned by Rogers Media since 2001. Sportsnet.ca was launched in 2000.