Company Logo Thursday, November 15, 2007

ProElite, Inc. and LiveHive Systems™ Introduce Fantasy Fight Game to Mixed Martial Arts Fans

NanoGaming™ allows MMA fans to play alongside favorite fighters

NOVEMBER 15, 2007 -  WATERLOO, ONTARIO:  LiveHive Systems today announced that it has signed an agreement with ProElite, Inc. to enhance the television and Internet viewing experience for fans of Mixed Martial Arts (MMA) by introducing the ProElite Fantasy Fight Game, a fun, interactive offering.

The ProElite Fantasy Fight Game debuts with the upcoming MMA fight being held in New Jersey on Saturday, November 17, 2007.  In order to play, MMA fans must go to http://fantasy.proelite.com before the event begins at 10:00 p.m. EST/7:00 p.m. PST.

“This is a game that allows fans to experience the raw energy of MMA and interact with matches broadcast on television or ProElite.com,” says Dave Bullock, President and Co-Founder of LiveHive Systems. “On ProElite.com, MMA fans can play alongside their favorite fighters by making predictions on what will happen next. They can also answer trivia questions and chat with other fans, and have the option of playing the game while watching the fight concurrently through a live video stream on ProElite.com, which is a first.”

Kelly Perdew, President of ProElite.com, says partnering with LiveHive Systems gives ProElite.com members a high-quality, interactive experience that further connects them to this burgeoning sport.

“Our integration of the LiveHive NanoGaming platform further demonstrates our commitment to provide MMA fans with the highest quality entertainment every time they visit ProElite.com,” Perdew said. “This will help build a community of fans around a variety of MMA events, not just one fight brand. Fans can chat and compete with each other, which makes the viewing experience far more engaging. The ProElite Fantasy Fight Game allows fans to become a part of the action.”

Fans who play the game will be eligible for prizes based on accumulating points for accurate predictions.

About LiveHive Systems Inc.
LiveHive Systems is a privately held software development company that specializes in interactive entertainment solutions for TV broadcasters, fantasy sports sites, and web portals looking to differentiate their offering and increase value to viewers, advertisers and stakeholders. Its flagship product, NanoGaming is a technology platform that powers viewer interaction with entertainment media, such as live television broadcasts and streaming video. It gives audience members a continuous and engaging way to accumulate points, play with friends, and win prizes.

LiveHive provides software, integration, joint marketing initiatives, and a 24-hour Broadcast Control Center. LiveHive Systems is based in Waterloo, Ontario, which was recently named the world’s top intelligent community by the New York-based Intelligent Communities Forum. For more information, visit www.livehivesystems.com.

About ProElite, Inc.
ProElite Inc. [PELE.PK] delivers the most exciting entertainment experience in the world of mixed martial arts (MMA) with live, arena-based entertainment events, cable television programming on Showtime Networks, and community-driven, interactive broadband entertainment via the Internet.  ProElite embraces MMA with the highest levels of honor, integrity, discipline and self-esteem, all the while remaining inclusive for fighters, fans and schools.  ProElite’s live fight division, EliteXC, delivers spectacular live MMA fight events that showcase the world’s top fighters. ProElite’s interactive business, ProElite.com, capitalizes on the growing popularity of the sport of mixed martial arts by building a community of mixed martial arts enthusiasts.  In addition to streaming the most exciting live fights to the web, ProElite expands the fan base of the sport by providing a comprehensive set of online social networking tools for fans, fighters and organizations.  ProElite.com – Empowering the Fight Community™. 

linkback: http://www.livehivesystems.com/news/2007-nov-15_ProElite_Release.htm

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