Wednesday, March 21, 2007
LiveHive wows Broadcast Executives at NAB Futures Summit
LiveHive Systems Wows Broadcast Industry Executives with the Future of Interactive Television
National Association of Broadcasters hears about 'predicting the outcome'
MARCH 21, 2007—WATERLOO, ONTARIO: Is predicting the outcome the future of interactive television? That’s the topic that Robert Riopelle, LiveHive Co-Founder and VP of Business Development, was asked to discuss in front of a gathering of senior-level broadcast executives at the prestigious National Association of Broadcasters (NAB) Futures Summit in Pebble Beach, California, this week.
In his presentation, Riopelle explained how broadcasters can engage their audience by offering viewers the opportunity to predict the outcome of a continuous stream of events during a live television show, using only a laptop or mobile phone. LiveHive’s NanoGaming™ product does this. In addition to its entertainment value, NanoGaming provides advertisers with a unique and interactive advertising platform that connects them to the audiences of the most popular TV shows.
“The NAB Futures Summit is a high-level gathering of decision makers from the radio and broadcasting industries who are looking for ways to leverage their assets in order to maintain a competitive advantage,” said Riopelle. Riopelle’s presentation addressed some of the many questions broadcast executives have about the interactive landscape.
He explained how turning live broadcasts into hundreds of real-time prediction opportunities actually changes the viewing experience. He also looked at what types of shows are best-suited for this new innovation, why this is expected to bring the Gen XY market back to television and how it can help advertisers tailor their message, approach, ad placement, and products that may be featured. In addition, he explained why it can provide the most effective online advertising platform.
“The industry should definitely get ready for the next generation in two-screen interactive solutions,” said Riopelle. “NanoGaming was designed for the multi-platform universe. It combines the popularity of television, the excitement of video gaming, the accessibility or mobile and the social aspects of the Internet.“
Just last week, Riopelle appeared at the TV of Tomorrow Show in San Francisco where he unveiled LiveHive’s new mobile solution. The conference highlighted NanoGaming’s unique multi-platform capabilities, which allow mobile users and web users to play together or compete against each other in tournaments.
The three-day NAB Futures Summit, which wound up March 20, involved leading technology and media experts who have been discussing such subjects as video-on-demand, digital transition, portable media, TV and radio multicasting, wireless TV broadcast services, and asset-management strategies. Conference attendees include CEOs and group executives from major radio and TV broadcasters.
LiveHive will be holding a Webinar on NanoGaming for Baseball on March 28, 2007 at 11:00 a.m. EST. For more information, please visit www.livehivesystems.com/events.html.