Tuesday, June 03, 2003
Sandvine saving service providers millions via improved bandwidth utilization
But P2P-agnostic approach doesn’t diminish subscribers’ online experience, satisfaction
SUPERCOMM 2003 – Atlanta, Georgia – June 3, 2003: Just-released customer metrics from Sandvine Incorporated show that its Peer-To-Peer (P2P) Policy Management solution is dramatically reducing the amount of expensive bandwidth consumed by file-sharing applications.
P2P programs like KaZaA and Morpheus consume as much as 70% of available bandwidth on broadband networks. Yet service providers who have deployed Sandvine technology report that they are improving bandwidth utilization to such an extent, file sharing has almost ceased to be a significant drag on network costs.
For example, one large MSO estimates that Sandvine’s approach will save it in excess of $5 million dollars this year. P2P upload traffic was consuming approximately 150 out of 160 MB of the MSO’s provisioned upload bandwidth – a full 94% of available upstream capacity. Once Sandvine Peer-To-Peer Policy Management was enabled, bandwidth utilization by P2P traffic fell abruptly – and sharply – without impacting peer-to-peer networking by subscribers.
“This effect was achieved without invoking the CAPEX, scalability or QoS issues that node splitting, content caching and traffic shaping solutions, respectively, impose on service providers,” said Tom Donnelly, co-founder and VP, marketing and sales of Sandvine Incorporated. “Sandvine was able to deliver these impressive cost benefits and efficiencies without degrading the online experience for the MSO’s subscribers.”
To learn more about this deployment, download Sandvine’s just-released “P2P Case Study” at http://www.sandvine.com/solutions/download_center.asp.
About Sandvine P2P Policy Management
Sandvine’s P2P Policy Management solution reduces the cost of file-sharing using three distinct strategies: the logical reorganization of network topology, the redirection of search queries and the reduction of P2P protocol “chatter.” Sandvine’s patented technology statefully inspects and redirects traffic. Subscribers experience zero degradation of their online experience. Service providers experience a sharp improvement in bandwidth utilization and associated costs.
Sandvine’s award-winning network equipment helps service providers better manage the growing burden of peer-to-peer (P2P) activity while building more profitable relationships with their subscribers. To reduce network costs, Sandvine Peer-to-Peer Policy Management helps service providers take control of P2P traffic and achieve new operational efficiencies. To improve revenues, Sandvine's Subscriber Services Cluster provides a platform for easy deployment of network-based anti-virus, firewall and content filtering services to residential Internet subscribers. Sandvine products are suitable for all broadband and narrowband networks, cable or DSL. To find out more, visit www.sandvine.com.