Thursday, November 18, 2004
Sandvine launches Argentine broadband initiative
Esco Cable partnership to address burgeoning, highly-competitive access market
Waterloo, Ontario and Buenos Aires, Argentina; November 18, 2004 – Sandvine Incorporated today announced a sales and marketing partnership with Esco Cable S.A., Argentina’s leading broadband VAR.
Having completed an intensive testing and certification process, Sandvine’s award-winning IP service control platform has been added to Esco Cable’s comprehensive broadband network solution set. Esco Cable will provide Sandvine customers in Argentina with local market expertise, consulting services, product implementation and aftermarket support.
“With the highest cable and phone penetration in Latin America, Argentina is one of the most dynamic broadband access markets in the CALA region,” said Mario Gorostarzu, President of Esco Cable S.A. “Today's low broadband adoption rates indicate a market opportunity and we are very pleased to be working with Sandvine to capitalize on it.”
The Argentine Internet and broadband access market is entering a new growth phase in 2004. Increasing awareness of alternative business approaches such as 'free access' and 'public access' is propelling broadband into the mainstream. Despite the country’s recent economic troubles, the open and fiercely competitive nature of the Argentine internet access market means ISPs are under extra pressure reduce network costs, increase market share and improve the profitability of their subscribers. A perfect market environment for Sandvine’s award-winning traffic management and security products.
ABOUT ESCO CABLE S.A.: